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Women's Equality DayAugust 25–26, 2026Washington, D.C.

Audacity:
Leadership
in Action

Two days, two rooms. Opening night Aug 25 at The Square. Conference day Aug 26 at The Ritz-Carlton, Washington, D.C.

You already carry the power. Take The Lead's women's leadership conference brings 45 speakers and 700+ leaders to Washington DC. On Women's Equality Day, Gloria Feldt takes the stage with Margaret Atwood.

Join the room, from $497 (opens in a new tab)Students $250 with valid ID. Checkout completes on Take The Lead's secure Classy page.See all 45 speakers
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Doors open 5:00 PM at The Square, Aug 25.

This is Power Up

You already carry the power.

45 speakers, 700+ leaders, the Femme Art Fair, a live BETTY set,and a marketplace of 50+ women-owned brands, over two days. Power Up isn't where you go to find power you don't have. It's where you learn to claim the power you're already carrying, out loud, in a room built to back you up.

There is so much power in speaking up together to say, it's time for parity in leadership positions.

Gloria Feldt, Co-Founder & President, Take The Lead

A packed ballroom of attendees applauding at a past Power Up conferenceGuests in evening wear at the Power Up gala dinnerSpeakers gathered on the Power Up stage

Scenes from past Power Up gatherings.

What's in the room

9 Power Tools

Take The Lead's leadership framework

45 speakers

8 panels · breakout rooms

Two days

The Square, then The Ritz-Carlton, Washington, D.C.

Margaret Atwood

Fireside chat · Aug 26

Femme Art Fair

Exclusive pre-opening look

SHEposium expo

Kendra Scott + 50+ brands

Every session and every Power Tool Champion is a woman showing you exactly how she claimed her power through real adversity. Power Up doesn't ask you to imagine it. It puts you in the room with the people who did it.

What you walk away with

You leave with a plan, not a pep talk.

Power Up isn't inspiration you forget by Friday. You leave with a framework, the tools to run it, the room to back you, and a plan you can use Monday.

Attendees working together at a table during a past Power Up conference

A working conference, not a keynote you watch.

  1. 01

    The framework

    The 9 Leadership Power Tools: the throughline behind every session, every honoree, and the art on the walls at the Femme Art Fair.

  2. 02

    The tools

    8 panels across the two days plus interactive breakout rooms, each built around one tool from the framework. A working session, not a lecture.

  3. 03

    The room

    700+ leaders, 1 in 3 of them C-suite, arriving with the same unfinished business you are.

  4. 04

    The plan

    Action plans from every Leadership in Action panel. This is the part you take home and put to work on Monday.

  5. 05

    The credit

    Take The Lead is a SHRM Recertification Provider (SHRM-CP · SHRM-SCP). Ask us about recertification credit for Aug 26. For many organizations that's what turns a ticket into a line item.

What you leave with

Nine tools, nine things you leave able to do.

You already carry the power. Gloria Feldt's Leadership Power Tools are how you claim it. The same nine tools run through every panel and breakout, are recognized at the awards, and are rendered as art at the Femme Art Fair.

Each one below is a working skill, not a slogan: open it to see what it means in practice.

Understand the women and events that paved the way so you can build upon their successes and avoid repeating their mistakes.

The same nine tools recur twice more: as the framework behind Introducing the 2026 Power Tool Champions on Aug 26, and as original artwork inside Take The Lead's own space at the Femme Art Fair, the framework you came to learn, rendered by a committed artist for each tool.

Who's behind Power Up

The nine tools have an author — and an organization behind her.

Take The Lead is a 501(c)(3) nonprofit. Founded in 2014, it exists to change who holds power, not just talk about it.

Mission

Take The Lead prepares, develops, inspires, and propels all women of all diversities and intersectionalities to take their fair and equal share of leadership positions across all sectors.

Gloria Feldt, Co-Founder & President
You already have the power; power unused is power useless.

Gloria Feldt

Co-Founder & President, Take The Lead · author of the 9 Leadership Power Tools you came to learn

Her reframe is the spine of every session this week: power isn't something you take from someone else — power-over. It's power-to, and you already have it. The 9 tools are how you use it.

The room, in numbers

700+
Leaders in the room
1 in 3
Are C-suite
50+
SHEposium brands
5M+
Digital reach
Guests at a past Power Up opening night in conversation in front of a framed portrait painting

A past Power Up opening night.

Take The Lead is a 501(c)(3) — every ticket, table, and sponsorship helps fund the mission beyond this room.

Support the mission (opens in a new tab)

Two days, two rooms

Two days, two different rooms

An opening night built for connection, and a Women's Equality Day built for action. Buy either one, or buy both for less.

Day One · Tuesday, August 25, 2026

Opening Night

5:00 PM8:00 PM ET · The Square, 1850 K St NW

$500 · Opening night only · Aug 25

The evening before the conference is its own experience, an intimate, curated night of art, fine dining, and live performance that sets the tone for everything that follows. This is where connections begin, and the energy of Power Up first comes alive.

The ballroom set for dinner under a chandelier at a past Power Up opening night, with a pianist on stage
Cocktail Reception
An intimate welcome reception where the evening begins and the first introductions are made. Curated cocktails, conversation, and a room filling up with the people you came to meet.
Welcome Remarks
Gloria Feldt, Take The Lead's co-founder and president, with Dr. Lily McNair and Heather Florio, open the evening together.
Dinner
An elevated dining experience for special guests, donors, and influential leaders, with The Power of the Arts to Change the World staged during it.
Power Tool Champions
Felicia Davis, who architected the honors, presents the first of the 2026 Power Tool Champion recognitions.

Femme Art Fair · exclusive pre-opening look

On the night of August 25, Power Up guests get an exclusive pre-opening look at the Femme Art Fair, with select art pieces benefitting Take The Lead available for purchase. Dinner follows, in the same room.

See the Femme Art Fair

Elizabeth Ziff of BETTY DJs the reception, and BETTY closes the evening with a brief live set at dinner.

See how the evening runs

Day Two · Wednesday, August 26, 2026

Women's Equality Day, the Conference

7:30 AM5:00 PM ET · The Ritz-Carlton, Washington, D.C.

$497 · Conference only · Aug 26

One full day at The Ritz-Carlton, on the day the whole event is pegged to. Here's how it unfolds.

Two attendees talking between sessions at a past Power Up conference
  1. Opening remarks and a land acknowledgement, from Kelsey Nicole Nelson and Dr. Lily McNair.
  2. Main-stage panels, built around the 9 Leadership Power Tools.
  3. A fireside chat with Margaret Atwood.
  4. Breakout rooms, small enough to work in rather than watch.
  5. The 2026 Power Tool Champions, presented by Felicia Davis.
  6. The Mission Matters podcast stage.
  7. SHEposium, 50+ women-owned brands, running the full day.
  8. Closing out with the BETTY dance party.

Take The Lead is a SHRM Recertification Provider (SHRM-CP · SHRM-SCP). Ask us about recertification credit for Aug 26, often what makes it a line item, not a personal expense.

Tickets

Pick your Power Up

Three ways into Women's Equality Day, priced right here, no lightbox required.

Start here

Conference only · Aug 26

Power Up Pass

$497

The Women's Equality Day conference: Atwood, every panel, the expo, all meals.

  • Margaret Atwood fireside chat
  • Every Audacity: Leadership in Action panel + action plans
  • SHEposium: the women's health, wellness & lifestyle expo
  • Breakfast, lunch and AM/PM snacks
  • Closing BETTY dance party
Best value

Both days · Aug 25 + 26

Full Experience

$875

Everything. Both nights, both days, and $122 less than buying the two separately.

  • Femme Art Fair: exclusive pre-opening look, with select art pieces benefitting Take The Lead available for purchase
  • Cocktail reception + dinner
  • DJ'd reception + a brief BETTY set at dinner
  • Margaret Atwood fireside chat
  • Every Audacity: Leadership in Action panel + action plans
  • SHEposium: the women's health, wellness & lifestyle expo
  • Breakfast, lunch and AM/PM snacks
  • Closing BETTY dance party

Aug 25 + Aug 26 bought separately is $997. The Full Experience is $875.

Opening-night add-on

Opening night only · Aug 25

Dinner Experience

$500

The opening night: art fair, a DJ'd reception, dinner and a live BETTY set.

  • Femme Art Fair: exclusive pre-opening look, with select art pieces benefitting Take The Lead available for purchase
  • Cocktail reception
  • Dinner
  • DJ'd reception + a brief BETTY set at dinner

Opening night only, not the conference. Margaret Atwood, the Leadership in Action panels and the 9 Power Tools are all on the Power Up Pass (Aug 26).

Studying? The same conference day is $250, with a valid student ID. See the student rate →

For companies

Bring your team

1 in 3 of the room is C-suite. Send your leadership team as a table, not a headcount line, and every seat helps fund scholarships and access.

  • Leadership Team Table

    Conference only · Aug 26 · Table of 10

    $5,000

    $500/seat

  • Signature Experience Table

    Both days · Aug 25 + 26 · Table of 10

    $15,000

    $1,500/seat

A Leadership Team Table works out to about $500/seat, close to what a single Power Up Pass costs on its own ($497). Your team gets preferred seating, sits together, and helps fund the mission.

Reserve a table

You don't need your ten names today. We'll hold the table and collect them closer to the date. Email sponsorships@taketheleadwomen.com

Guests seated together at round dinner tables in the ballroom at a past Power Up event

In their words

Real women. Real impact.

Every quote below is from someone who was in the room.

As the presenting sponsor of Take The Lead's Power Up Concert and Conference 2025, the Women Connect4Good Foundation and I are proud to stand behind this event that lifts women everywhere. Our investment is the best any of us can make for a better world.

Dr. Nancy O'Reilly

Founder & President, Women Connect4Good

2025 Presenting Sponsor

Attendees in evening wear at the Power Up gala
  • The Power Up Conference left my heart completely full. While the speakers and honorees were inspiring, the Power Tool Champions truly moved me — their courage to share real stories of perseverance was a revelation for someone still on the journey.

    Roceania Williams

    Founder, GospelRhythms®

    First-timer → Founder

  • The Take The Lead Women conference was a once-in-a-lifetime experience. My sincere gratitude to Felicia Renea Davis for nominating me and to the phenomenal Gloria Feldt for creating this love-filled gathering of brilliant people.

    Dr. Joel Martin

    President, Triad West Inc.

    2025 Power Tool Champion

  • We had a fantastic time connecting with leaders and change-makers this week at Take The Lead. The conference was packed with inspiring conversations and powerful sessions.

    Eva Crouse

    Senior Editor, Worth Media Group

    Media Sponsor

  • Attending the Power Up Conference on Women's Equality Day felt fitting. I was humbled and energized by stories of resilience, brilliance, and leadership — and challenged to finally find my own voice. I'm leaving with a commitment to speak up and share my journey, because equality requires courage and visibility.

    Pooja Thakkar Singh, MBA, PMP

    Senior Program Manager, ASME

    Partner in Parity

  • The Take The Lead conference in Washington, D.C. was truly unforgettable. The sessions were insightful and motivating. I walked away empowered and ready to act. But the real highlight was connecting with like-minded people passionate about growth and leadership. I'm leaving with fresh energy, courage, and confidence.

    Olga Camara

    CEO & Founder, Coastal States Windows and Doors

    First-timer → Founder

  • It was a powerful, inspiring conference of learning, sharing, networking and encouragement. When you own your voice — shift the world.

    Dr. Winter A. Okoth

    2025 Power Tool Champion

    Power Tool Champion

Our partners

Be an audacious partner

Power Up wouldn't be possible without partners who know that women's leadership changes everything for organizations, for communities, and for the bottom line. Join a community of forward-thinking brands making a real difference.

The organizations already backing this room

Presenting sponsor

Women Connect4Good
Pandia HealthDesert Harvest

Alongside our media partners and supporters:

Mission MattersBELLA Magazine
Worth
KryptiaNN
Greenberg Traurig
TCS
Twin Protocol
Goldman Sachs
Loretta McCarthy

August 25–26, 2026 · Women's Equality Day

Own your power.

Define your purpose. Own your power. Achieve parity.

Two days, 700+ leaders, and Take The Lead's 9 Leadership Power Tools: the framework that turns a room full of audacity into a plan you walk out with. Kelsey Nicole Nelson opens the Aug 26 conference at The Ritz-Carlton, Washington, D.C.

Join the room, from $497 (opens in a new tab)Students $250 with valid ID. Checkout completes on Take The Lead's secure Classy page.See all tickets

Opening night seating is limited, both days · aug 25 + 26

Doors open in

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Days
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Hrs
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Min
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Sec
Conference only · Aug 26
$497
Opening night only · Aug 25
$500
Both days · Aug 25 + 26
$875

Aug 25 + Aug 26 bought separately is $997. The Full Experience is $875.